Alvin Lewis Tham
Founder & Fractional CMO / The Boardroom Strategist
Alvin is a seasoned marketing and communications leader with 20+ years of experience helping organisations transform marketing into a true driver of business growth. As the Founder of ALT Marketing Strategists, he brings boardroom credibility and a proven ability to link marketing performance directly to business outcomes.
Armed with a double MBA from two globally ranked universities, alongside a double major in Finance and Economics, Alvin bridges a rare gap: the ability to combine financial acumen with marketing expertise. This foundation allows him to connect brand and communications strategies directly to commercial impact, a skillset that has earned him trust in boardrooms across Singapore, Malaysia, and Vietnam.
Award-Winning
Brand Campaigns
Proven Records.
Successful Market Entry.
Alvin has led award-winning brand campaigns and rebranding initiatives that elevated business performance across education, sports, MICE, and the public sector.
Notably, Alvin spearheaded a successful market entry in Vietnam, building the marketing team and processes that enabled sustainable growth.
A Recognised
Thought Leader
Author · Speaker · Judge
Alvin is the author of Boardroom Marketing: How Marketers Win Trust, Drive Growth, and Speak the Language of Business and a frequent speaker at major conferences, including The MarTech Summit 2024 and The Business & Accounting Show 2025.
He has also served as a judge for multiple marketing awards, reinforcing his influence in shaping industry standards.
Mentoring The
Next Generation
East Asia Institute of Management
Aventis School of Management
University of Roehampton
University of Dubuque
Beyond consulting, Alvin served as an adjunct faculty at higher education institutions such as the East Asia Institute of Management and Aventis School of Management (lecturing on MBA programmes, University of Roehampton & University of Dubuque), mentoring the next generation of marketers.
His leadership blends strategic insight, commercial fluency, and a passion for guiding emerging talent.
TESTIMONIALS
National Library Board, ASEA Football Federation, Redhill, PitchProof, That Marketing Guy
“I had the pleasure of working with Alvin whilst he was the Head of Marketing & Communications at Busy Bees Asia. For over a year I witnessed as he brilliantly coordinated his sizeable team to achieve fantastic results all across the marketing mix. A curious mind, he always seeks to understand how new technology and platforms can improve results and is not shy to ask difficult questions to get to the crux of any matter. A fantastic client and one I will miss working alongside.”
Tavy Cussinel
Managing Director, Redhill
“Alvin is the kind of leader whose impact lasts well beyond the immediate work. He brings clarity to complex situations, balances vision with execution, and leads with empathy and integrity. What sets him apart is his ability to elevate those around him — empowering people to think bigger, perform better, and grow with confidence. Working with Alvin is not just productive; it’s inspiring, and the mark he leaves on teams and individuals endures long after.”
Will Lee
Founder & Managing Director, That Marketing Guy
“Alvin has provided strong leadership to his team and charted the direction for various marketing strategies. He is creative in his approach. His team members like him a lot and have faith in him as a leader. As his supervisor, I find Alvin dependable, and delivering good results independently is his hallmark.”
Catherine Lau
Assistant Chief Executive, National Library Board
“Alvin is strategic and operates seamlessly within a regional multi-brand environment, effectively managing the complex dynamics of various stakeholders. In many of my meetings with him, he brings a unique ability to understand the voice of the customer and masterfully bring out the best in the agencies involved, blending this with his operational expertise to unite people, processes, and systems that successfully reintroduce a brand to market, which I believe was the reason for its astounding results. Working with Alvin is a pleasure; his calm and analytical demeanor, even in challenging situations, instills confidence and dependability, making our project together highly motivating and enjoyable.”
Joshua Kwah
Founder, PitchProof
“Alvin has helped FAS manage several crisis communications scenarios with competence, and that has helped hone his critical and strategic thinking, key attributes for any staff. Other than his ability to multitask efficiently and meet tight timelines, he also portrayed excellent communicative skills when liaising and working with stakeholders. I can state with confidence that he is a motivated and responsible person with a high degree of integrity. Under his charge, the followers for the FAS Facebook page has grown by 690%, and the LionXII Facebook page has grown by 695%. These impressive figures can be attributed to Alvin’s content generation management, which enhanced fan engagement.”
Winston Lee
General Secretary, ASEAN Football Federation 2019 to Present
Vice-President, Asian Football Confederation 2016 to 2019
General Secretary, Football Association of Singapore 2008 to 2017