Julian Sng
Fractional CMO
Julian is a full-stack marketing and communications leader with over 17 years of experience driving growth and transformation across eCommerce, technology, hospitality, aviation, manufacturing, finance, and non-profit sectors.
Known for his creative vision and commercial discipline, he brings the rare ability to lead marketing functions that deliver both brand impact and measurable business results.
Transformation
Leader
Alola
Institute of Singapore Chartered Accountants (ISCA)
Lazada Group
Hilton
He is currently the Chief Marketing Officer at Alola , where he leverages technology to make travel planning and booking more streamlined and personalized. Previously, as Head of Marketing and Communications at the Institute of Singapore Chartered Accountants (ISCA) , Julian led the charge to “make accounting sexy again,” driving unprecedented membership growth and brand rejuvenation.
During his tenure as Vice President, Regional Campaign and Product Marketing at Lazada Group , he led Southeast Asia’s most iconic mega campaigns including 11.11 and 12.12, while launching innovative product solutions across multiple markets. Before that, at Hilton , he drove revenue and market share growth through integrated leisure marketing and digital initiatives that strengthened brand preference and direct bookings.
Mentorship
& Venture Advisor
Singapore Management University (SMU) Academy
MobiPetz
Alpaca Health
Synerverse Group
Beyond his corporate achievements, Julian is deeply committed to mentorship and marketing education. He lectures at Singapore Management University (SMU) Academy, where he leads an advanced certification course on Marketing Technology, and actively mentors emerging marketers through university marketing societies and non-profit networks.
Julian also serves as an advisor to several forward-looking ventures, including MobiPetz (pet tech innovation), Alpaca Health (virtual hospital network), and Synerverse Group (China market expansion consultancy).
Passionate
Storyteller
Proud Husband· Father of Two · Instagram Husband
“Julian is one of the most versatile omnichannel Marketers in the industry today. He has both the experience and insights from the diverse industries he worked in the past be it in eCommerce, hospitality, airline and creative agency space. When you talk to Julian, he is able to assimilate all those experiences into something new while he tackles each marketing problem with curiosity and ingenuity. I highly recommend Julian as he has proven to be an asset in all his engagements.”
Conrad Mendoza Jr.
Business Development Lead – Asia Pacific at Equanimity Group – Risk Mitigation
“Julian brings energy and passion to work day in day out as a part of who he is at a DNA level. This positive intention, combined with empathy and a commitment to continual learning and the sharpening of hard technical skills, makes Julian a great marketer and gives Julian all the makings of a great future marketing leader. Julian’s ability to raise the positive energy levels of those around him and continue to point everyone forward towards better outcomes is something special.”
Andrew Cefai
LP and Venture Partner at Orvel Ventures
“I have had the pleasure of working with Julian on the ONE Team committee which was tasked to enhance Leadership and Trust scores. Julian always brought a positive attitude to the table and his creative skills are surely a skill which many envy. He is very calm, intelligent and gets the job done in a timely manner. He will surely be a “creative” asset to anyone who picks him up.”
Anish Bhatia
Regional Director Revenue Management SEAP, Radisson Hotel Group
“Julian is always able to hit just the right tone for the organisation’s key projects for different stakeholder groups. In turn, he also trained his team to listen and help amplify the crucial and pivotal content focal points that has amplified ISCA’s products to its members. Julian’s high performance team at ISCA is the direct extension of his leadership abilities. He is constantly coaching his team mates and helping them achieve their highest potential. As a natural leader, he helped foster a sub-culture within his team; this created a strong, authentic, and tangible sense of ownership and community, which gave rise to many organic and synergistic products.”
Joshua Sim
Associate Director, Institute of Policy Studies, Lee Kuan Yew School of Public Policy
“Julian is someone I’ve been fortunate enough to work with in a few capacities over the years. Throughout that time I have found him to be someone that consistently takes pride in being genuinely informed and engaged, a real leader within his field. Julian is highly respected amongst his peers and someone I would always consult about global trends in the digital marketing space, and the commercial field as a whole. My experience of working with Julian directly highlighted that he has that rare ability to combine strategic commercial thinking with real meaningful action and a healthy determination to get results. His innovative ideas have been an excellent way of getting the work to completion, keeping a track of everything and helping to achieve the best possible ROI.”
Marc Rachfahl
Regional Head of Optimisation and Growth APAC, Chubb